used it a few times on my white clothes and my overall experience was a net positive.although my white clothes were not too dirty, this liquid provided a fresh and delicate cleanness that made my white clothes look and feel better and brighter.This is a vegan and plant-based liquid. They often are more expensive than traditional washing liquid products. They have been around for quite some time and can afford to command lower prices.It would not be economically viable for plant-based and vegan washing liquid businesses to exist in an environment of low prices, unfortunately, this is how their unit economics works these days. Lower prices would push them out of business.I think the price is fair at current levels for a 500ml bottle of a cruelty-free, vegan, made-in-the-UK, effective, chemical-free washing liquid.And the branding is cool too in my view!
